After 10-year-old Kirsten was suspended for three days from the school bus for a second-time bullying offence, Matt Cox decided to teach her a life lesson.
He made her trudge to school on a cold day while he followed behind in a car. The video of the father’s punishment has garnered over 15m views on Facebook and thousands of comments.
In the viral clip, Mr Cox’s daughter is seen walking alongside a road, carrying a backpack and school supplies, in 2C (36F) temperatures.
Mr Cox follows behind her in his car in the town of Swanton, offering commentary on entitlement and bullying. “Bullying is unacceptable,” he said. “This is my small way of trying to stop it in my household.”
In a Facebook update shared on Wednesday, Mr Cox said his daughter had taken his words to heart.
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